Rainy Days and Rising Rates: Selling Protection in a Cost-Sensitive Market

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

“Aiya, everything increase price!”
Sound familiar?

From kopi-o to petrol, Singaporeans are feeling the pinch—and insurance premiums are no exception. So how do you sell in a market where every cent counts?

1. Lead with Empathy
Clients want to feel heard. Start conversations by acknowledging rising costs:

“I totally understand that budgets are tighter this year. Let’s focus on the essentials first.”

This builds trust and diffuses defensiveness.

2. Reframe the Conversation
Don’t lead with cost—lead with value:

• “This plan protects your savings, your home, and your family—at less than $1 a day.”
• “You’re locking in peace of mind today, not just paying a premium.”

3. Bundle Smartly
Offer more value by bundling:

• Combine home content and personal accident
• Reward multi-policy renewals with discounts or vouchers

People love the idea of “saving more when they spend smart.”

4. Share Real Stories
Instead of rattling off benefits, tell real (anonymised) stories:

“One of my clients was in a minor accident last year. Because of this policy, he saved $3,000 in medical bills.”

Relatable scenarios work better than theory.

5. Handle Objections Gracefully
Use the Feel-Felt-Found method:

“I understand how you feel. Others have felt the same. But they found that even minimal coverage gave them peace of mind.”

Help them see protection as a necessity, not a luxury.

Selling in tough times doesn’t mean pushing harder. It means listening better, empathising deeper, and showing why your advice matters more than ever.