Stop the Scroll: How to Get Clients to Actually Read Your Insurance Messages

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

Getting a client to read an insurance-related message ranks somewhere between convincing a toddler to eat broccoli and persuading your cat to take a bath. Attention spans are short, inboxes are overflowing, and clients are swiping past your WhatsApp faster than you can say “comprehensive coverage.”

But don’t lose hope! With the right tweaks, your messages can go from snooze-worthy to scroll-stopping.

1. Headlines That Hook
Don’t just start with “Hi, here’s your quote.” Instead, try something like:

• “3 Things You’ll Love About This Policy (Especially Point #2)”
• “Here’s How This Plan Could Save You $312 a Year”

People love curiosity gaps and numbers. Use them. Research from Copyblogger shows that headlines with numbers get 73% more engagement. Even better when they create curiosity.

2. Emoji Etiquette 😎
Yes, you can use emojis. No, you don’t want to go overboard. A car 🚗 next to a motor policy makes it easier to digest. A fire emoji 🔥 next to a home insurance quote? Clever. Emojis help break up text and add emotion—but remember to keep it professional(ish).

3. The WhatsApp Sweet Spot
Our research (and some very unofficial polls at kopitiams) show the best time to reach clients is:

• Between 12pm and 2pm (lunch scroll)
• Between 8pm and 9pm (post-dinner downtime)

Avoid Monday mornings like the plague. People are overwhelmed, and your message will get buried.

4. Keep It Snackable
Think: short paragraphs, bullet points, and direct call-to-actions like:

• Want a summary in 30 seconds? Just reply ‘Yes.’
• Need me to compare this with your current plan?

The goal isn’t to tell them everything—it’s to invite a response.

5. Templates That Work
Here’s one:

Hey [Name], quick one! Just wrapped up your quote:

🔹 Coverage: [highlight key benefit]
🔹 Premium: [highlight value or savings]
🔹 Special: [any add-on or unique perk]

Want me to break this down over a quick call or text summary?

Bonus Tip: Follow Up the Right Way
If they don’t reply, don’t assume they’re uninterested. Life happens. A follow-up like: “Just circling back in case you missed this 😊” after 48 hours can work wonders.

In short, you’re not just selling insurance—you’re competing with cat memes, dinner plans, and endless distractions. So make your messages count! It’s not about being loud; it’s about being smart, timely, and engaging.