
[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.] In the dynamic world of general insurance, one size never fits all. Trying to offer the same policy to every client is like serving the same dish at a buffet and hoping everyone loves it. As a general insurance intermediary in Singapore, the first step to meaningful engagement is clear: know who you’re talking to. Segmentation helps you tailor your pitch, your service, and your entire approach based on client needs, preferences, and life stages. It’s about becoming more relevant, more helpful, and yes, more profitable. Without segmentation, you’re basically shouting into a void. Let’s take a look at the common segments you’ll encounter:
🧠 Stat: Over 85% of Singaporeans aged 21–29 own smartphones and spend 3+ hours daily on social media (IMDA, 2023).
🧠 Stat: 61% of Singaporeans aged 60+ prefer in-person consultations (LIA SG Survey, 2022).
🧠 Stat: SMEs make up 99% of enterprises in Singapore and employ 70% of the workforce (Enterprise Singapore, 2023).
You don’t need a data science degree. Start with: Group clients into practical buckets like “young professionals,” “working parents,” “senior citizens,” and “business owners.” Tailor your touchpoints accordingly. TL;DR: Defining your audience segments gives structure to your outreach. Speak their language, address their needs, and they’ll remember you not as “just another agent” but as their go-to insurance pro. It is fuss-free. No credit card or payment required.🧠 Why Segmenting Matters
🤝 Understanding Your Clients
1. The Fresh Grad Explorer (21–28)
2. The Sandwich Generation Warrior (35–50)
3. The Golden Veteran (55–70)
4. SME Business Owners
🎯 How to Define Segments
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