Insurance Jargon Detox: How to Make Complex Coverage Sound Like Everyday Chat

[This article was generated by ChatGPT and has been edited by the Surer team for clarity, readability and context.]

If you’ve ever told a client their “comprehensive plan has a deductible and excess” and watched their eyes glaze over, you know the problem: insurance jargon can be alienating. The solution? Translate everything into plain, human language.

Step 1: Start with a story.
Instead of explaining home insurance in policy-speak, say: “Imagine a water pipe bursts in your living room—this plan pays for fixing the damage and even puts you up in a hotel while repairs happen.” Stories stick; jargon slips.

Step 2: Use analogies.
Car insurance excess? “It’s like the first slice of pizza you agree to eat yourself before sharing the rest with friends—except it’s money, not pizza.” Analogies make abstract terms relatable.

Step 3: Test your explanations.
If your client can explain the policy back to you without using jargon, you’ve succeeded. If they can’t, reframe it.

Step 4: Keep a “jargon-to-plain-speak” cheat sheet.
List out common terms—premium, deductible, riders—and write a simple one-sentence explanation for each. Use it in emails and presentations.

Why it matters: The clearer you are, the more trust you build. And trust, not jargon, is what closes deals.